Crisis Management
Your brand is who you say you are.
Your reputation is what others say about you.
Is your business actually prepared for managing a potential PR crisis?
Companies, political candidates and individuals in general often times spend years building a brand and establishing a reputation. When a crisis hits and the missiles start coming at you, you suddenly find you are under attack. That’s when you need an experienced team to guide you through your crisis. Crisis provides the ultimate tests of organizations and individuals.
Today’s news cycle breaks faster than ever, because of social media and the 24-hour news cycle. When a crisis breaks, there is no time to make decisions by committee when an immediate response is necessary.
Letizia understands how to guide you through these turbulent times and turn obstacles into opportunities.
Are you ready to protect your business from a potential PR crisis by implementing simple digital marketing solutions?
Let’s evaluate your crisis by taking these steps:
1
Evaluation
- Is it really a crisis?
- How severe is it?
- What platforms would be best to engage?
2
Educating Media
- Contact & educate
- Develop consistent messaging and talking points
- No confusion or misinformation
3
Begin Outreach
- Reach out to affected groups and organizations and platforms
- Social Media
- YouTube videos
- Press Releases
4
Re-Evaluation
- Have we managed and resolved the crisis
- Begin Positive PR campaign
ADDITIONAL SERVICES
Political Campaigns
We create winning campaigns.
Public Relations
Own the Conversation. Deliver results.
Government Affairs
Harnessing the power of public opinion.
